Quite simply, a website with little or no traffic is a failure. Without traffic on your site, then how could anyone ever contact you or hire you? How can they find out about your product? How would they know where you are located and that you have the exact thing that they are looking for?

Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these normal pitfalls in creating our new site or revamping a current site. Below you will find the 10 main reasons that websites fail.

Fail #1. Lack Of Content.

In my opinion, there could not be a bigger reason of why websites fail on the Internet today than lack of real content.

Content needs to add information to the web. It needs to add value to the web and be something fresh, new, or a differing opinion. Content is writing about your particular subject or offering in such a way that it helps your rankings with the major search engines. I am talking about writing real content on your site that answer real questions. You have to remember that people on the web are looking for information, not you. When they put in a search phrase like “homes in Seattle, WA” they are looking for information, not a particular real estate agent.

Search engines will analyze your site to see if it offers answers to particular searches that are made through their services. If it does, then for that set of keywords, you may be ranked (and ultimately get more traffic.) If it doesn’t, like the great majority of sites on the web, you will never be found.

Fail #2. Lack Of Planning Before Signing Up For A Domain.

There are so many people that sign up for a domain by selecting domain names like, ourchurch.tv” or “bobsmithscrealty.net“.

There is almost no bigger mistake to make than to sign up for the wrong domain. Why? People on the web are not searching for things like “Bob Smith”; they are searching for “Seattle homes for sale.” And in the above example of Our Church, the domain screams, “the .org was taken, so I took the .tv that was available.” Both of these examples are big mistakes. Your domain name should answer a question that is being asked and describe your offering. It should describe action, not identity.

Fail #3. Lack Of Updates Or Proofreading.

I know that it is hard to believe, but there are lots of people who spend thousands of dollars on a website only to let it sit there and do nothing for them.

I cannot tell you how many sites I have visited with glaring mistakes in language, verb usage or vocabulary. I have seen the English language torn apart on supposedly professional websites. I have visited sites with tons of broken links instantly turning me away, never to come back. When people click away, they won’t come back.

Those problems are so easily fixed, but people fail to check their sites on a regular basis. However, just having a grammatically perfect website is not enough. You have to be constantly adding and updating your information to it so that the Search Engines will want to keep putting you at the top of their lists. When the Search Engines visit your site with their “spider” programs, they look for the last time the site was updated. The more it is updated, the better ranking you will enjoy.

Fail #4. Too Many Banner Ads, Colors, Flashy Text Or External Links.

Websites that look (and are) one huge ad or one big sales pitch will usually fail.

Why? People see hundreds of ads each and every day on billboards & TV. They hear them on the radio while they are driving and they see them all over the web. If your website is not focused on what you do, then surfers will click away.

There are tons of other websites that will create banner ads for you to place on your site. Don’t do it. They don’t work, they won’t make you any money and you are just helping that company’s search ranking. Only provide external links on your site that help your business because an external link is a way for the surfer to leave your site. They can get distracted and not ever return to your offering.

Fail #5. Way Too Much Money Is Spent For A Website, Hosting, Setup And Domain Name With Little To Nothing In The Way Of Support After The Launch.

razmansalleh.com spends the time, the research and the monthly maintenance that your site deserves.